1/12 Startup hireaitool.com

My First Startup HireAITool - 2 Weeks In

As I wrote in my first post I’m on a mission to create 12 startups in 12 months. This is a progress report since it has been 2 weeks since I committed myself to this.

I launched within 1 week on the the 1st of November a MVP for www.hireaitool.com - this is a tool for Human Resources Managers & Recruiters to use AI to analyse big data so that companies can offer better compensation packages to attract and retain top talent.

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It is currently still in beta testing mode so I made an early birds pre-sale €19 for the first 20 early adopters.

Marketing of www.hireaitool.com

I first tested out marketing by talking about this on Twitter, but did not get any traction or huge views on my posts.

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As you can see this is one of my top posts and it has only 58 views 😢.

So yesterday I thought about the whole marketing on Twitter/X.com and it made sense to me why I was not getting any traction. My whole Twitter feed is full with indie hackers and solopreneurs which both are not my target group.

First pre-sale made on www.hireaitool.com

But for now and the last week, most of my traffic came from Twitter/X.com and I had 22 visitors to my site (I know the numbers are impressing)

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And I just checked my Stripe account and Hurray🎉!! I made my first pre-sale! 🎊


I am very excited as I was not actively promoting/marketing my startup. I will spend the next two weeks promoting my startup as much as possible and see how much traction this will get. I will keep you posted on the progress of course.

P.S. If you're on Twitter, feel free to connect with me to hear more about my journey.